The way I see it, there are two ways a person is drawn to run their own business. First, you can come up with a great idea that you think will make you money. Second, you can follow your true passion to its full extend until you make money. The Hoodie Pillow is a pillow case with a drawstring hood attached to it. Was this a great business idea? Well, the Sharks seemed to think so because multiple funding offers were put on the table.
But I thought it was missing one major component—passion. Perhaps he felt innately compelled to help people relax and shut down in this hectic world. To me, it just seemed like he had an idea that was so bizarre that it went viral on Facebook and national TV and he got excited about the potential cash. This means when you get rejected, you just keep moving forward. Because for you, what other choice do you have? The cost of losing is always wondering what could have been. The cost of losing is spending your life watching others from the sidelines.
When you think about things this way, you really have no choice but to win. When you have that unrelenting passion for what you do, you have no choice but to win. Is there a right or wrong way to get into running your own business? But with whatever you do, you have to have a deep-rooted passion for it to get through all the rejections, hard times, difficult decisions and uncertainty that will ensue along the way.
Laurel Staples is a marketing coach and the founder of ProCoach Academy. She helps coaches and consultants get more clients and skyrocket their profits through trust-building marketing techniques, authentic selling, and effective time management tools. Find out why the ProCoach Academy is your ticket to coaching success by clicking here.
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